We didn’t guess the pain from a whiteboard.
We sat next to it. FilmHQ was built on real release weeks, with the distributors who use it.
FilmHQ is an independent software company in Tallinn, built alongside working Baltic distributors, our first clients. The artwork that lands on Thursday night. The date that moves. The report that needs numbers from three places.
They still run their releases on it. They are clients on the same terms as you.
We sat next to it. FilmHQ was built on real release weeks, with the distributors who use it.
So we ask what the whole job needs — the script, the estimate, the date, the cinemas, the campaign, the weekend, the rental — and build that.
That isn’t software complexity, it’s distribution. Software that hides it doesn’t remove it — it moves it into your spreadsheets and your weekends. Our job is to carry it.
AI didn’t change what the job needs. It made it possible for a small team to build it right — and to give every HQ a Q.
No manifesto. No disruption. Just long-term work.