We've spent 30+ years doing one thing:
Film Distribution.
Now we are building the future of film distribution.
Since 1993, we haven't just watched the industry. We've lived it. When you stay in distribution for that long, you stop guessing. You know that the job isn't the “happy path”—it's the edge cases. It's the KDM that fails five minutes before the premiere. It's the complex holdback logic that doesn't fit into a standard database.
You don't run cinemas without feeling the pain of a broken booking feed. You don't distribute studio films without understanding the pressure of reporting deadlines. You learn that “good enough” software usually means you're doing the rest of the work in Excel.
We didn't just work in this industry. We built the infrastructure we relied on.
That experience gives us a different kind of clarity. We aren't asking you what you need. We remember what we needed.
FilmHQ is the answer to that memory.
We didn't set out to build a startup.
We didn't set out to “disrupt” anything.
We simply reached a point where we knew exactly what film distribution needs in order to function well—and noticed that no existing tool was built from that understanding.
Why FilmHQ Is Unusual
We Aren't Guessing
We don't need to conduct user interviews to “discover” your pain points. We have the same scars.
FilmHQ wasn't born from a hypothesis. It was born from frustration.
No “Minimum Viable”
You can't distribute a film with half a system. If the booking works but the billing doesn't, you still have a headache.
We ask “What is the complete toolset required to do this job?”
We Don't Pretend It's Simple
Film distribution is not a single workflow. It's a connected system.
Isolating one function and ignoring the rest doesn't simplify the work—it fragments it.
So we are building the system the industry actually needs.
Distribution is a connected organism. Marketing data informs bookings. Bookings dictate settlements. Settlements drive cashflow.
Isolating these into siloes doesn't simplify the work—it fragments it.
We build for the whole lifecycle, because that's how the business works.
On Complexity
The Complexity Is Already There
Holdbacks, territory splits, rolling release windows, asset versions per market—this isn't software complexity. It's the business.
Our job is to handle it, not hide it.
Simplicity is a Trap
When software ignores complexity, it doesn't disappear. It just moves into your Excel sheets, your email threads, and your weekends.
We prefer to handle the mess in the system, so you don't have to handle it in your head.
Why now?
For decades, building this properly would have required enterprise budgets and oversized teams. What once took years of development can now be built thoughtfully and incrementally.
AI and modern tooling didn't change what the business needs. They made it possible to build it right.
“FilmHQ exists because we realised that the only way to manage film distribution properly was to create it.”
No manifesto. No disruption. Just long-term work.
Company Details
FilmHQ OÜ
Reg. 17108523
VAT EE102796694
Office
Tööstuse 46D-15
10416 Tallinn, Estonia